The first time I saw this ad on TV my initial reaction was, "What tha!?"
I did not like the new Bingo Hatke Jhatke ad at all. The chips which are a combination of two different flavours and have a little bend in each one of them, has these two guys doing some sort of an urban kalarippayattu, to the beat of a Tamil song, in the middle of a busy street.
As I was subjected to this ad again and again, I was brainwashed into liking it. Fickle, yes. I cannot help it. The music and the antics finally got to me. It is quite zany and would like to defend myself by saying it is better than the earlier, nuttier Bingo ads.
I have not been able to identify the Tamil number that plays in the background — my Tamil friend is yet to get back to me on this one. Noone has been able answer this question on Yahoo! Answers either. Let me know what you think of the ad.
By the way, "Hatke Jhatke" literally means "different (set apart from the rest) jolts".