Wednesday, February 11, 2009

Incredible India! The 'Postcard' Commercial

It is time for yet another TV ad. I think it has become a game for me. I try to find advertisements that really interest me — probably has to do with the crappy show airing at that time. This one is an ad promoting Indian tourism. Now, there is another advertisement I just love and it's on Madhya Pradesh. It is not in English, not an easy job for me to translate the recital (to me it was like almost folkish rap) but it was brilliant. A domestic tourism ad that was innovative, fun to watch and easy to remember.
This ad which is part of the Incredible India! campaign is apparently made by Nirvana Films. It features a foreigner who is trying to think of how to put down everything he has experienced while travelling across the sub-continent onto a postcard. Watch the video to see what he wrote and why.

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